Audience Intelligence Brief

A

Who Is This Report For?

Tell us about the client and their relationship to the post being analysed.

Client Name / Organisation The person or group commissioning this report. Not necessarily the post author.

Client Goal What do you want to achieve with this analysis?

Post Author / Content Creator Who made the post being analysed? Are they affiliated with you or independent?

Your Relationship to This Post This changes how every section of the report is framed.

WE MADE THIS POST Reply advice is written directly for you as the creator.

WE ARE SUPPORTERS We did not make this post but we support the cause it discusses. Advice focuses on amplification and ally recruitment.

WE ARE RESEARCHERS Purely analytical. No advocacy angle. Report is objective and data-focused.

WE ARE OPPONENTS We are analysing opposition content. Report focuses on counter-strategy and narrative weaknesses.

Your Own Platforms Where will this intelligence be applied? List all relevant channels.

B

Reply Preferences

Replying is not always the right move. Tell us what role engagement plays for you.

Do You Want Reply Recommendations? If yes, the report will include a full Reply Strategy Matrix with a tiered list of what to reply to, what to avoid, and what to handle privately.

YES — include reply strategy and specific comments to engage with Best for creators and campaign pages who are actively managing comments.

NO — analysis only, skip all reply advice Best for researchers, legal use, or when you simply want audience insights without engagement planning.

Primary Goals From Replying Tick everything that applies. The report will prioritise recommendations that serve these goals.

Drive traffic to our website / petition Recruit allies and supporters Correct misinformation Thank and retain existing supporters Neutralise attacks without escalating Boost algorithmic reach of this post Gather intelligence — find people with useful knowledge or connections

Reply Capacity How much time and resource do you realistically have to engage in comments?

LOW — give me the top 3 most important replies only

MEDIUM — give me up to 10 prioritised replies

HIGH — give me every comment worth engaging with

Topics to Avoid Engaging With Any topics, people, or debates you want to stay away from? The report will flag these as DO NOT REPLY.

Include a "DO NOT REPLY" List? Flags high-risk comments that would be counterproductive to engage with.

YES — flag comments that could harm our position if we engage

NO — not needed

C

Your Voice

Only needed if you selected YES for reply recommendations above.

Page Name / Handle The name or handle you will reply from.

Reply Tone / Voice How should your replies sound?

What Should People DO After Reading Your Reply? Name the specific action you want them to take.

D

Post Information & Comments

Paste the comments you want analysed here.

Post URL The URL of the post being analysed.

Platform

Approximate Comment Count How many comments are you pasting below?

Comments to Analyse Paste all raw comment text below. One comment per line is ideal. Exported CSV text works fine.