The authenticity crisis in handmade marketplaces where fake goods crowd out real artisans. Buyers create their own verification workarounds—process photos, technical questions—revealing product-market fit screaming for authenticity verification solutions.
Etsy's handmade marketplace has been systematically infiltrated by mass-produced dropshippers, destroying the platform's core value proposition. We trace how it happened, who profited, and whether anything can be done.
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