From heated car seats to software you "bought" years ago, everything is becoming a subscription. The appification pipeline: first you buy it, then you license it, then you lose it when you stop paying—your data harvested along the way.
Software licenses, streaming rights, subscription hardware, DRM'd ebooks — the shift from ownership to access is accelerating. This report analyses the backlash: what people are actually losing and the emerging counter-movement toward ownership.
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